Internet Marketing Job Opportunities in the Greater Philadelphia (PA) area
 P.O. Box 1741
 Horsham, PA 19044
 215-672-6400

  

Internet Marketing Job Openings   

 

 

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PHIFER IA
 
User Experience Group
Summary
This role is for a seasoned Information Architect, with a strong personal vision for how technology and design can be mobilized to create usable, extensible, accessible and gratifying user experiences. Responsibilities include developing use cases, task flows, conceptual models, wire frames and user interface specifications.
Key Responsibilities
Define functionality, content, navigation flows and information architecture by conducting interviews, task analysis, card sorts and translate findings into wire frames, site-maps, process flowcharts, content matrices, conceptual diagrams and other documentation.
o Understand both business and user goals
o Participate in user studies to understand user behaviors and preferences
o Assess informational needs and dynamics
o Develop informed user interface solutions
o Assist Content Strategists presenting content to fit the target user and brand experience o Scope, develop and understand technical considerations with technical leads and third party partner(s)
o Work collaboratively with interaction designer to develop interface functionality
o Visualize concepts quickly and cleanly through rapid prototyping methods
o Produce clean, concise site maps, transaction flows, diagrams and user interface specifications
o Work collaboratively with team members to define page types and templates for production
o Participate in quality assurance checks during production releases
Qualifications
o Degree in Library/Information Science, Graphic/Visual Arts, Computer Science, Human Computer Interaction or related area
o 3+ years of experience in Information Architecture and interface design
o Strong communication and interpersonal skills for working in multi-disciplinary teams
o Excellent writing, speaking, presentation and interpersonal skills
o Ability to research, understand and organize specialized content
o Proficiency in Microsoft Visio, Adobe InDesign, Adobe Illustrator, Dreamweaver

 
competitive
Conshohocken, PA
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CRESTA ID
 
User Experience Group

Summary
This role is for an experienced Interaction Designer with a solid understanding of interaction design and usability principals. Responsibilities will include working with Information Architect and Usability Analyst to develop use cases, task flows and wire frames that promote highly usable interfaces.
Key Responsibilities
Working with Information Architect and Usability Analyst develop process flowcharts wire frames and prototypes of highly usable interfaces that promote efficient interaction.
o Understand both business and user goals
o Analysis and modeling of audiences, processes & tasks
o Competitor analysis or content assessments
o Work collaboratively with Information Architect to develop interface functionality
o Produce clean, concise wire frames, tasks flows and use cases for functional & presentation specifications
o Visualize concepts quickly and cleanly through rapid prototyping methods
o Scope, develop and understand technical considerations and design feasibility
o Work collaboratively with team members to define interaction standards
o Participate in quality assurance checks during production releases

Qualifications
o Degree in Graphic/Visual Arts, Computer Science, Human Computer Interaction or related area
o 3+ years designing interactive experiences, including information architecture, user interface, and information design
o Experience with documentation, such as site maps, wire frames, flow charts or user cases, functional & presentation specifications, and style guides
o Strong communication and interpersonal skills for working in multi-disciplinary teams
o Proficiency in Microsoft Visio, Adobe InDesign, Adobe Illustrator, Dreamweaver, and Flash

 
negotiable
Conshohocken, PA
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CRESTA lead usability
 
User Experience Group
Summary
This role is for an experienced usability professional. The Lead Usability Engineer will work to improve the usability and usefulness of COMPANY'S digital products. The Lead Usability Engineer will work in collaboration with user experience team members, product managers and business stakeholders. Responsibilities include conducting surveys, developing personas, usability testing and evaluation.
Key Responsibilities
Gather user data through contextual inquiries, interviews, surveys, and focus groups. Plan, develop and moderate usability tests, identify key user problems and issues and suggest solutions. Identify performance goals, provide performance measurement and re-test as needed.
o Develop structured field observations and interviews
o Facilitate group, individual interviews and contextual inquiries
o Document user needs assessment
o Develop use cases and personas
o Develop and deploy surveys
o Develop test flows, scripts affordance tests & questionnaires
o Identify measurable performance goals and metrics
o Measure outcomes, durations, errors, learning rates
Qualifications
o Degree in Usability Engineering, Human Factors, Cognitive Psychology or related field
o 3+ years experience in the areas of gathering user requirements, scenario development, conducting usability evaluations, questionnaire/survey design
o Effective data collection and analysis methods for usability studies (both quantitative and qualitative)
o Strong communication and interpersonal skills necessary for working in multi-disciplinary, collaborative teams
o Project management skills. The ideal candidate will be taking studies from inception to results
o Excellent writing, speaking, presentation and interpersonal skills

 
negotiable
Conshohocken, PA
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CRESTA mktg analyst
 
Responsibilities:
Reporting to the Manager of Web Marketing & Analytics, the Web Marketing Analyst will create actionable reporting and analysis for internal new media product and marketing teams. Responsibilities include evaluating and assisting in the development of online marketing campaigns, supporting product planning and performance through ad hoc and scheduled reporting, producing standard reports and dashboards for the sales and executive teams, and contributing to the improvement of existing online analytics.
Provide or assist with providing ongoing tracking and insightful analysis of web usage data to support business decisions that will lead to a better user experience and improve the ROI of our marketing and product development efforts
o Gather data and design reports for dissemination to various levels of management
o Utilize databases, search engine tools, internet audience measurement tools, web analytics software, and other information sources to perform analysis
o Produce & understand site usage reports to support the sales team and our advertisers
o Work with vendors and internal technology team to ensure data is being collected properly

Qualifications:
Four year degree is required, along with 2 years job related working experience. Seeking candidates that have a passion for data and finding answers in information.
oStrong business acumen with excellent communication and interpersonal skills.
oStrong quantitative, analytical, and problem-solving skills.
oSelf motivated, energetic multi-tasker with superior attention to detail.
oExperience creating reporting for online media optimization, web analytics, or search engine marketing is preferred.
oExperience with web analysis tools (such as Omniture, WebTrends, Google Analytics, etc.) is preferred
oMust be able to work well in a team environment.

 
$60k-$80k
Conshohocken, PA
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CRESTA mgr wireless
 
MANAGER OF WIRELESS Essential Duties and Responsibilities
1. Responsible for directing all wireless activities of the COMPANY site
2. Establishes "look and feel", vision and standards for COMPANY wireless and cross-platform devices
3. Directs and controls the activities of the information / interface design function for COMPANY wireless applications
4. Interface with all major wireless service providers and applications development companies- on the development and optimization for non-traditional interface applications and distribution of COMPANY content
5. Responsible for wireless applications for all non-traditional platforms and access devices, including wireless WAP and Java Client applications, SMS, IPTV, PDAs, iPods and other emerging cross-platform opportunities and standards
6. Oversee wireless applications management processes from planning through implementation and life-cycle management
7. Work closely with Technology teams to ensure effective planning and implementation for all stakeholders
Qualifications:
" Practical competence in disciplines of Wireless User Interface and Information design
" Demonstrated track record of exceptional accomplishments at a well respected leading wireless oriented company
" Exceptional planning and communication skills
" Ability to work well cross-departmentally and balance needs of various stakeholders
" Strong leadership and team management skills.
" 3+ years experience
Special Skills/Qualifications:
" Must be familiar with web languages, technologies and platforms, including wireless applications
" Knowledge and understanding of interface design
" Practical knowledge of methodologies designed and applied to understand consumer needs, preferences and behavior
Education:
" BA or BS in relevant field
" MBA, MS or MA in related field preferred
 
$80-$90k
Conshohocken, PA
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PHIFER internet mktg mgr
 
Position Summary:

Responsible for identifying, developing, and managing new site functionality and enhancements within Company's quickly growing internet market. This includes leading and managing Internal and External cross-functional teams in project execution. Adding value in improving site user experience, advertiser's finding value in advertising, and increasing revenue are key objectives to achieve.

Key Requirements:

" 4-6 years consumer online marketing and online project management experience required, entailing the full life cycle management of multiple online projects at any given time.
" Proven ability to identify, create, develop, and execute new projects and site functionality end-to-end across both internal and external cross-functional teams, such as Product Marketing, Creative Design and Usability, Web Development, IT, Systems, Production teams, as well as External partnerships.
" SEO best practices experience preferred to generate and manage desired 'natural' search results within overall search engine ranking.
" Self-Starters with ability to wear multiple hats preferred
 
negotiable
Conshohocken, PA
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PHIFER mktg mgr II
 
Position Summary:

Responsible for identifying, expanding, and managing site enhancements and added functionality within Company's quickly growing internet market. This includes managing Internal and External cross-functional teams in project execution. Adding value in improving site user experience, advertiser's finding value in advertising, and increasing revenue are key objectives to achieve.

Key Requirements:

" 4+ years consumer online project management experience required, entailing management of full project life cycle of multiple online projects at any given time.
" Proven ability to identify, create, and execute new site enhancements and functionality end-to-end across both internal and external cross-functional teams, such as Product Marketing, Creative Design, Web Development, IT, Systems, Production teams, as well as External partnerships.
" SEO best practices experience preferred to generate and manage desired 'natural' search results within overall search engine ranking.
" Self-Starters with ability to wear multiple hats preferred
 
negotiable
Conshohocken, PA
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PHIFER ux
 
Summary This role is for a seasoned user experience designer, with a strong personal vision for how technology and design can be mobilized to create usable, extensible, accessible and gratifying user experiences. The person should be well versed in the web and application user experience realm. Key Responsibilities Define functionality, content, navigation, and information architecture by conducting interviews deploying surveys, facilitating focus groups, moderating usability tests, card sorting, and translate findings into wireframes, site-maps, process flowcharts, content matrices, conceptual diagrams and other documentation. • Present Information Architecture and Usability deliverables and recommendations to project teams and lead related meetings • Contribute to the definition scope and phasing of project timelines • Participate in business development and project planning (e.g. putting together and participating in presentations, scoping, resource planning, etc.) • Create user personae, use-case scenarios, and task based affordance tests. • Contribute to the development of content models, nomenclature and taxonomies • Collaborate closely with designers and technologists to build consensus around solutions to interface challenges Qualifications • Bachelor's or Master's degree in Graphic or Industrial Design, Computer Science, HCI, Fine Arts, Architecture, Library Sciences or related areas; or equivalent experience • 5+ years experience as a key member of a multidisciplinary interactive design and development team (preferably in an agency) • Must demonstrate a capacity for strategic, conceptual and associative thinking, and the ability to translate this thinking into useful conceptual designs and supporting documentation • Must be self-confident enough to ask questions when you don’t know the answer, as well as generous enough to make yourself open to those who ask you for help
 
negotiable
Conshohocken, PA
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CRESTA web analytics
 
This role is for a seasoned analytics analyst, with a passion for informing the qualitative with the quantitative. This person should have experience in supporting the analytic needs of a user experience team as well as creating holistic dashboards for senior management.

Key Responsibilities

Work with consumer experience team to establish and drive the data collection strategy across (click stream analysis, outcomes analysis, search analysis, multivariate testing analysis) multiple sources (website, surveys, usability testing, and market research).
Establish agreed-upon metrics for the site based on business goals and analysis of the site value proposition.
Establish and define practical reporting schedule and process
Deploy tools to collect performance data metrics
Publish reports detailing issues and recommendations for changes.
Create holistic dashboards by pulling data from different data sources for presentations to senior management team.
Identify gaps in the data capture strategy and collaboratively implement enhancements.
Partner with external business units and vendors to ensure that best practices in metrics and decision making are being exposed to core website decision makers. Qualifications

Bachelor's degree
At least three to four years of working with standard click stream analysis tools: Omniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.
Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
Experience and high level of expertise with Business Intelligence tools, such as Brio, Business Objects, Cognos etc with experience writing and tuning sql queries in a online or offline environment.
Three to five years of experience in using the Microsoft Office suite with very strong Excel skills.
Excellent communication skills and ability to interact with all levels of end users and technical resources.
 
negotiable
Conshohocken, PA
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CRESTA web reach
 
The Director of WebReach will be responsible for developing and managing the online search engine marketing strategies with a team of experienced and professional SEO Analysts and Campaign Editors.

Responsibilities:
o Lead and supervise the SEO Analysts and Campaign Editor Teams o Oversee the development and implementation of ongoing search engine marketing strategies. o Work directly with IT, Marketing & Web Development teams in identifying emerging trends in the search industry to develop enhancements for system changes and implement process changes. o Oversee the internal tracking and database methods to ensure high levels of date integrity. o Oversee the ongoing development and implementation of effective strategies including media mix, bidding, keyword optimization, landing page optimization, etc. o Actively test ad creative, keywords, landing page designs to improve volume (impressions and clicks) and ROI (click-rate, conversion rate, cost-per-action). o Use advanced analytical thinking and tools to guide the development of the search engine marketing campaigns. o Provide summary reporting and updates to various groups, including the executive management team, on the results of the search engine marketing campaigns. o Develop and implement strategies to replicate successful results for individual campaigns and vertical categories to improve results of campaigns on a very large scale.

Qualifications:
o Certification as a Google Advertising Professional and Yahoo Ambassador is required. o Additional certification, such as the Certified eMarketer (CeM) and Certified Internet marketing and Business Strategist (CIMBS) or the new MarketingExperiments.com certification would be useful. o Exceptional quantitative & analytical skills o Experience with major paid search interfaces preferred (Google, Yahoo!, etc) o Excellent interpersonal skills, including extremely strong written and verbal communication skills. o Ability to handle multiple assignments with effective resolution of conflicting priorities. o Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, customer center environment. o Technical competent & Internet savvy with basic HTML ability. o Experience in SEM, SEO & PPC. o Knowledge and experience in search engine reporting. o Advanced and current knowledge of online marketing trends, analytics, and current events particularly as they relate to search engine marketing. o Experience using bid management tools (i.e. Yahoo!, Google, etc.) o Experience in analysis of complex data is essential. o Experience with keyword research tools and web site diagnostic tools is essential.. o Project management experience and the ability to manage multiple complex tasks as needed. o Management experience and team-building skills are essential. o Four year degree and 3-5 years job related experience required.
 
$100k+
King of Prussia, PA
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PHIFER category
 
Monitors and analyzes listing data feeds and requests received from partners and internal company advertisers to determine listing data accuracy. Analyzes, develops and implements data requirements. Validates data for accuracy. Develop, refine, and enforces data standards and product rules to ensure highest possible data integrity.

o Tracks received data and source documents. Contacts authors of source documents to resolve questions, inconsistencies, or missing data. Monitors and analyzes listing data feeds and requests received from partners and internal company advertisers to determine listing data accuracy. Analyzes, develops and implements data requirements. Validates data for accuracy. Develop, refine, and enforces data standards and product rules to ensure highest possible data integrity.
o Prepares and sorts source documents, and identifies and interprets data to be entered.
 
negotiable
Conshohocken, PA
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CRESTA content
 
CONTENT MANAGER needed for New Media group. Person will get involved in competitive analysis, content enrichment and analysis of marketing trends. Capability of analyzing content functionality of website.
Key role is to not only produce content along with a external partner, but also work at implementing and developing new site functionality and features. Person will also be the subject matter expert with the competition, reporting competitive analysis details to the team, as well as provide pulse on industry's growing technological advances.
Requirements:
" 3-5 years internet marketing and content management experience required
" 2+ years experience within Search Engine Marketing and Optimization required
" Experience in writing content for best 'natural' search ranking results
" Over 2 years experience copy writing required
" Develop, implement, and manage web content for search site
" Identify, develop, and execute new functionality and web technology
" Implement improvements for user's search results relevancy
" Competitive analysis and report industry technology updates
" Manage external partners developing site copy and content
" Strong 'Self Starter' as well as team player
" Create, monitor, and evaluate web surveys
" Market research experience
" Proven track record in meeting both timelines and year end objectives
" Web systems knowledge a plus
" Proficient knowledge and use of Microsoft Office suite (Word, Excel, PowerPoint)
" Knowledge of Photoshop, Snag-it, Adobe, etc a plus
" Light to Minimal Travel
" No relocation

 
negotiable
Conshohocken, PA
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PHIFER sales
 
I. Summary
A sales executive is responsible for lead generation and management, appointment setting, consultative selling, and closing new sales for company.
II. Essential Duties & Responsibilities
Prospecting and closing sales
" New Business Development through extensive cold calling.
" Exceptional telephone sales skills.
" Exceptional listening skills.
" Ability to qualify prospects.
" Set appointment and running demonstrations.
" Manage sales process to closure.

Target and Lead Management
" Use company's CRM system on a daily basis to report pipeline and prospecting activities.
" Report regularly on sales progress and work with peers to overcome obstacles.
Presentations
" Strong professional communication, presentation and proposal creation skills.
" Ability to run group software system demonstrations in person, and via WebEx.
" Understand and clearly articulate firm's value proposition.
Trade Shows
" Attend firm's sponsored trade shows as necessary throughout the year.
Other duties may be assigned.
III. Supervisory Responsibilities
There are no supervisory responsibilities associated with this position.
IV. Competencies
To perform the job successfully, an individual should demonstrate the following:
" Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
" Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
" Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service; Responds to requests for service and assistance; Meets commitments.
" Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
" Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
" Visionary Leadership - Displays passion and optimism; Inspires respect and trust; Mobilizes others to fulfill the vision; Provides vision and inspiration to peers and subordinates.
" Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
" Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. " Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
" Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
V. Qualifications
Education
" A Bachelor's Degree from a four-year university or equivalent experience is required.
Experience
" Some prior experience in the area of IT Consulting, Software, and/or Network Services is required.
" Bank or Credit Union sales experience is strongly preferred.
Communication Skills
" Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
" Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Computer Skills
" Proficient in all Microsoft Office Programs including, but not limited to: MS Word, MS Excel, MS Outlook, Power Point, Access.
" Familiarity with WebEx

 
$55-$65k+
Malvern, PA
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